My daughters are obsessed with Doctor Who. Besides the show itself, they love the trading cards and magazines. It’s their latest obsession, and one I’m very happy to support because — unlike Japanese Erasers or Silly Bandz — I actually credit this with turning my youngest from a very reluctant reader into an avid reading machine.

It all started with a trip to Easons this summer. I have fond memories of reading comics and kid magazines when I was a child, but the paltry few we have to choose from in the US are sheer drivel, and seem to have not a single redeeming quality. So, knowing Easons has the widest selection of magazines in my hometown, I took them in to see if anything caught their interest. After steering our youngest away from a predominantly-pink magazine with free chemical-laden make-up, she spotted an issue of Doctor Who Monster Invasion and decided that was her choice. The magazine came with a pack of trading cards, and when they opened it in the car, it was infatuation at first sight.

Each week all summer they waited for Wednesday with a quivering excitement usually only seen at bedtime on Christmas Eve. They each saved their pocket money to buy a copy of the magazine and studied the cards and read the magazine for days. They were in absolute nerdy nirvana. We had to scour the newsagents in Dublin to find one that sold the packs of cards, but find them we eventually did, and we stocked up and now use them as bribes rewards for reading. Finishing a book earns the girls 3-4 Doctor Who cards, and they are currently powering through books at a great rate — initially motivated by the reward, but increasingly by the enjoyment of the books themselves. (Our older daughter has been a great reader for years, but our younger needed all the encouragement she could get.)

After we came back to NC, we took out a subscription to the magazine. The day the monthly shipment comes is drop-everything-and-read day — and there can never be too many of those.

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