I have one problem as a reader, and one problem only: I do not have enough time to read everything I want to read. That’s it. No problem finding cool books to buy; no pseudo-problem that can give me the impression of being solved through the acquisition of an expensive reading device; and, no lack of desire to read. My only problem is time: with everything else going on in my life I don’t have enough time to read everything I want to read.

The first publisher who solves this problem for me will win a greater share of my reading dollars. I thought, briefly, that ebooks might help me read more as one can apparently read faster down thin columns than across wide pages, but the inconvenience of keeping devices charged and at hand, and the challenges of coordination between print and electronic versions of books – even if I was able/willing to purchase both – have caused ebooks to lose their luster for me.

So enough smoke and mirrors and shiny new tech. Help me get through more of the books I want to read and I’ll buy more.

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